Children’s Miracle Network Hospitals (CMN Hospitals) have been an important partner of International Dairy Queen, Inc. (IDQ) since the founding of their organization in 1984. Over more than 30 years, Dairy Queen® franchisees, fans and the franchisee support center have donated more than $130 million to over 170 local CMN Hospitals across the United States and Canada.
While IDQ and local DQ franchisees support local CMN Hospitals throughout the year, Miracle Treat Day serves as an annual 1-day celebration of the DQ system’s commitment to local kids who need healthcare services. On Miracle Treat Day $1, or more, from every Blizzard® Treat sold at participating DQ locations is donated to local Children’s Miracle Network Hospitals. For over 10 years, Miracle Treat Day has been the DQ system’s largest and most successful fundraiser benefitting CMN Hospitals raising nearly $5 million annually.